New Scratch is a label owned by our good friend, Bill Krejci. He’s originally from Northwest Arkansas but has been on the road with Lucero for a couple of years now. On the side, he runs New Scratch and only sells music/merchandise from his most favorite bands.

He has recently begun selling Paper Hearts t-shirts and digital downloads of all three releases so if you’ve never heard the original EP from 2001, head on over to New Scratch and pick up a copy along with a t-shirt (or two…or three). They make great gifts…(hint).